PAOLA ELIGIO-ROMERO
Graphic Design

AQUAPOP PROBIOTIC SODA


While probiotic sodas are widely enjoyed, they often overlook the preferences of conscious consumers. AquaPop, however, stands out as a probiotic soda that resonates with mindful consumers. Offering both a healthier beverage choice and a commitment to ocean conservation by actively cleaning plastic debris, AquaPop embodies sustainability and health in every sip.

Branding, UX/UI Design, Packaging
June 2023
Tools: Figma, Weblow, Illustrator
Roles: Researcher, UX/UI Designer, Copywriter, Branding Identity, Packaging Design



The Case Study


The Problem
Though probiotic sodas have gained popularity, there's a notable gap in the availability of probiotic sodas that specifically target conscious consumers, who prioritize sustainability, health, and ethical consumption. Existing options fail to adequately cater to this growing audience, leaving a void in the market for a probiotic soda brand that aligns with their values.

Research


 My research began with analysing  the websites of prominent probiotic soda brands such as Poppi, Olipop, and Culture Pop Soda. After identifying commonalities in their branding and website structures, I delved into the historical evolution of probiotic drinks. The mainstream emergence of kombucha as a beverage choice can be traced to 2016 when PepsiCo acquired KeVita. Despite its ancient origins, kombucha gained significant traction in the United States during the 1990s, spurred by a growing interest in alternative health remedies amidst challenges navigating the nation’s healthcare system. In 1995, GT Kombucha’s founder stated that he believed kombucha helped cure his mother’s cancer, further increasing popularity

In the 2010s, concerns over alcohol content in kombucha arose after reports of leaked bottles being sold to minors surfaced. This prompted new regulations stipulating that any alcohol content above 0.5% required removal from shelves or rebranding as alcoholic beverages. At the same, a news story involving Lindsay Lohan's monitoring bracelet being triggered by kombucha consumption led to a 28% increase in sales. These discussions around alcohol in probiotic drinks ultimately led to an increased interest in their consumption.

Moreover, my investigation into the primary consumes of probiotic sodas revealed a trend among individuals in their 20s and 30s, coinciding with the rise of conscious consumerism. As societal divisions deepen, consumers increasingly scrutinize brands' values. A notable example of this could be consumer’s reactions to Chick-fil-A's association with anti-LGBT organizations, with several individuals deciding to boycott the company. Many consumers opt to align their purchases with their personal values, choosing brands that resonate with their ethical beliefs. Additionally, conscious consumers seek to make a positive impact through their purchases, further emphasizing the importance of ethical branding and sustainable practices in today's market.


Recognizing the alignment between probiotic sodas and conscious consumers, I envisioned my probiotic soda contributing to a positive change. Thus, my brand is committed to making a difference by donating 5% of all sales to U.S.-based organizations dedicated to cleaning bodies of water contaminated with plastic debris.

Process Overview


 After dedicating one week to thorough research, I embarked on creating a stylescape and meta story to define AquaPop's brand identity. The stylescape encompassed elements such as the name, wordmark, color palette, typography, illustration style, and overall brand identity. Meanwhile the meta story delved into the brand's ethos and its commitment to environmental conservation. The following week, I developed a comprehensive design system for AquaPop and created basic wireframes for the e-commerce site. Using this design system as a foundation, I crafted the initial version of the soda can packaging, which underwent several iterations as I began to develop the website at the same time. To further solidify brand identity, I devised a social media strategy aimed at establishing a genuine connection with potential consumers through educational, friendly, and engaging content. The remaining 4 weeks were dedicated to building and refining the Webflow site. Upon the 9th week, I presented the final product and detailed my journey.

Stylescape

Initial Design System + Wireframes

Packaging - First Version vs Final

E-Commerce Site


The Solution

 To address this gap, I devised a comprehensive solution centered around creating a unique brand identity and a user-centric e-commerce platform for my probiotic soda. By creating a brand that embodies sustainability and health, the solution is aimed to resonate with conscious consumers seeking healthier beverage alternatives. The e-commerce site, built on Webflow, serves as a platform for consumers to explore, purchase, and engage with the brand.

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